Privacy policy
Last updated 20 Oct 2026
VillageWatch exists to move safety information around a village without moving people's personal details with it. This page explains exactly what we hold, why, who else sees it, and how to get it back or get rid of it.
Contents
1. Who is responsible for your data
This notice covers VillageWatch, the community safety reporting service at villagewatch.app.
Every village has a data controller — the person or body that decides what VillageWatch is used for there and answers for it. Which one depends on how your village is run. Where a parish or town council has taken the village on, the council is the controller. Otherwise — and this is the ordinary case for a neighbourhood group — your village coordinator is the controller, and they have signed an agreement setting out what that obliges them to do. Either way, VillageWatchitself provides the software and processes data on the controller’s instructions.
Where your village has no coordinator yet — a village can be opened for residents to join before anybody has taken it on — Yakasista Ltd, the company that runs VillageWatch, is the controller. Such a village accepts reports under Yakasista Ltd’s authority, with no agreement to accept first, and publishes them once the automated rewrite has removed personal details — there is nobody yet to review them, so there is no queue. A report the rewrite could not run on is held until somebody takes the village on. When a coordinator joins, the village stops taking reports until they have accepted its agreement, and from the date they accept, they are the controller.
Ask your coordinator which applies to your village if you are not sure; they are also who to ask for the contact details of a council that has taken it on.
Operator (processor)
Yakasista Ltd
Cambridge
United Kingdom
Email: info@yakasista.com
ICO registration: ZC233685
Yakasista Ltd builds and runs VillageWatchand processes data on the controller’s instructions under a written agreement. Where a council or a coordinator has taken your village on, it is not the controller and cannot decide what your village does with your data — but it is a route that always works, and it will put you in touch with whoever can. Where your village has no coordinator yet, it is the controller, as above. Write here if your village has not named its own controller, or if you do not know who yours is.
2. What we collect
When you create an account
- Your name and email address.
- Your village. No code is needed to join; if your coordinator gave you a verification code and you use it, we record that you are a verified resident — the code itself is not kept against you.
- Optionally, your telephone number and street or address. The address is used by your coordinator to confirm you actually live in the village. It is never shown to other residents.
- Optionally, an approximate home location that you pin on a map. We shift the point you drop by up to 75 metres before saving it, and we never ask for your exact address on the map. It is used for one thing only: deciding whether an incident is close enough to be worth alerting you about.
When you ask for VillageWatch in a village we do not cover yet
The sign-up screen lets you say your village is not listed. This does not create an account — nothing is reported, nothing is shown to anybody, and you cannot sign in. What we keep is only what you typed on that form:
- Your name and email address.
- The village or town and the county you gave us.
- Whether you would be willing to coordinate the village, and — only if you said yes, and only if you chose to write one — a sentence about why you are interested.
We use it to tell you when your village goes live, and to work out where to set one up next. We do not use it for anything else and we do not pass it to anybody. Because there is no account, there is no screen where you can delete this yourself — so write to info@yakasista.com and we will remove it, or reply to the confirmation email, which goes to the same place. We keep it until your village launches or you ask us to remove it. See section 7.
When you send feedback
Send feedback, on the Help page, goes to the people who run VillageWatch and to nobody else — not your coordinator, not your village and not the police. It is for telling us something is broken or suggesting something; it is not a way to report an incident, and the form says so if what you write reads like one. We keep:
- What you wrote, and whether it is a problem or an idea.
- Your account and whether you are a resident or a coordinator — or, for a police officer using Patrol, the force and the car.
- Whatever you left in under “Sent with it”: the page you were on, your device and browser (for example “iPhone · Safari 18”), the version of VillageWatch, your appearance setting and your village. Each one is shown on the form and you can take any of them out before sending.
- Your email address, only if you tick “You can email me back” — the address on your account, so that we can reply. Without the tick we keep no address and cannot reply.
- Any +1 you add to an idea somebody else suggested, so that it is counted once. The ideas listed for a +1 are titled by us; nothing anybody wrote is shown to anybody else.
The form warns you if what you write looks like a phone number, an email address, a postcode or a street address. We don’t need anyone’s details to fix a problem, so please leave them out. It is deleted after 12 months, or straight away if you close your account. See sections 4 and 7.
When you file a report
- What you wrote, in your own words. This is kept separately from the version other residents see, and it is restricted to you, your village coordinators and moderators. Every single time one of them opens it, that is recorded with their name and the time.
- The anonymised version. A rewrite with names, registration plates, addresses and other identifying details removed. This is what appears on the map, in the incident list and in alerts.
- An approximate location.Every pin is moved by a random offset before it is saved — up to 100 metres, unless your village’s coordinator has chosen 10, 50 or 200 for your village. Higher means more privacy and a less precise map; there is no setting that keeps the exact point. The exact point you tapped is never written to our database, so it cannot leak later.
- Photos and video, after redaction. See the next section — the originals stay on your device.
- The category, how serious you judged it, when it happened, any landmark you typed, and whether you have reported it to the police — with the reference they gave you, if you add one. You or your coordinator can add or correct that reference after the report is published, and your neighbours see it on the report. Where the AI suggests a different level from yours and you accept it, both answers are kept, so your coordinator can see that the two differed.
Some reports are not filed by a resident. To help a village get started, the people who run VillageWatch may post things that were already shared publicly in the village — a post in a local Facebook group, say — as reports of their own. The post’s words go through the same automatic anonymisation as yours, and are then kept exactly as a resident’s own wording is: restricted to the village’s coordinators and moderators, with every look recorded, and deleted when the report is archived. What other residents see is the anonymised version, checked by the person who posted it. Any photo or video posted with it has its faces covered and its location data removed on our device before it is uploaded, exactly as yours are. Such a report has no reporter, its location is moved by the village’s random offset like any other, no alert is sent for it, and the village’s audit trail records who posted it.
While you use the service
- Your notification preferences: whether you want push alerts, the minimum severity worth disturbing you for, and how close an incident has to be.
- A record of privileged actions — publishing, rejecting, editing, exporting, confirming that a resident lives in the village, and every read of an original report — including who did it, when, and from what IP address and browser. This is the accountability trail. It cannot be edited or deleted, by anyone, including us.
- If you turn on push notifications, an anonymous device identifier held by our notification provider so that a message can reach your phone.
- Community events you post, if your village has them turned on — a litter pick, a meeting, a drop-in. We keep what you write about it, when it is and, if you drop a pin, roughly where. Unlike a report, an event is not anonymous: your name is shown on it to everyone in your village. If you pin it on the map, the pin is moved the same way a report’s is before it is saved, so an event at your home does not point at your house. Events are seen only by residents of your village, never published outside it, and are not sent to the AI or to anyone else.
- Your votes on published reports.Every published report offers its own severity and the levels either side of it — “less serious”, “about right” and “more serious”. We record which level you chose so that pressing it again can take it back, and so that if a coordinator later marks the report resolved we can send you a notification saying what happened — so the record is linked to your account, not anonymous to us. That notification goes only if you have push notifications switched on, and it says nothing about who else voted or how. Your neighbours only ever see the totals. See section 6.
3. What we do not collect
Photos with faces in them never leave your device
Face detection runs in your browser, on your phone or computer, before anything is sent. Every face found is covered there and then. Your village coordinator chooses how — a solid black box, or a mosaic that reduces the face to a handful of blocks and then blurs it — and you can always choose the black box for your own photo whatever your village is set to. Every one of those options destroys the face before the file is made: the original pixels are gone, not hidden. What gets uploaded is a re-encoded copy of the covered image, which also strips the EXIF block, including the GPS tag that would otherwise say exactly where the photo was taken. There is no server-side fallback that accepts the original. If the faces cannot be covered, the upload does not happen.
Video is uploaded without its sound— the covered copy is recorded from the picture alone, so there is no soundtrack in it to remove — unless your coordinator has turned on audio retention for your village. When they have, the sound is kept with the covered video, and it can include voices, names and conversations in the background, which identify people as surely as a face does. The upload screen says which applies before you attach anything, and turning it on is recorded in the audit trail.
We also do not collect any of the following:
- Your exact location, at any point. Not when you file, not in the background, not ever.
- Your precise home address on a map.
- Analytics, advertising identifiers, or any behavioural tracking. We run no third-party analytics and no advertising.
- Payment details. VillageWatch is free for residents and takes no payments.
- Special category data, deliberately. Reports sometimes touch on things like someone's health or ethnicity because a resident described what they saw — the anonymisation pass exists to take that out, and coordinators are asked to reject anything that survives it.
4. Why we use it, and our lawful basis
- Running your account — contract, Article 6(1)(b)
- We need your name, email and village to give you an account, put your reports in the right place and let you sign in.
- Community safety reporting — legitimate interests, Article 6(1)(f)
- Keeping the people who live somewhere informed about local safety is a legitimate interest, shared by the residents, the controller and the local policing team. This covers publishing anonymised reports, showing them on the map and alerting nearby residents. We have carried out and documented the balancing test this basis requires, and the mitigations it turns on are the ones described on this page: your original wording is never published, map positions are shifted, and faces are covered before a photograph leaves your device. This is the basis in the ordinary case, where your village coordinator is the controller.
- Where a council runs your village — public task, Article 6(1)(e)
- A parish or town council keeping its residents informed about local safety is also exercising a function in the public interest, and a council that has taken your village on may rely on that instead for the same processing. It changes nothing about what is collected, who sees it, how long it is kept, or your right to object to it — see “Objection” in section 8, which covers both bases.
- Push notifications — consent, Article 6(1)(a)
- Alerts only go to residents who have switched them on and granted their browser permission. You can withdraw that at any time in Settings, or in your browser, without affecting anything else.
- Telling you when your village launches — legitimate interests, Article 6(1)(f)
- If you registered interest in a village we do not cover, we keep your details to tell you when it goes live and to decide where to set one up next. You asked us to get in touch, it is the only thing we use it for, and one email address is the least we could keep and still do it. Who is responsible for this is not your village’s data controller — there is no village yet, so it is Yakasista Ltd, the company that runs VillageWatch, and section 13 is where to write. Asking to be removed takes one email and we will not ask you why.
- Feedback about the service — legitimate interests, Article 6(1)(f)
- You chose to tell us something is broken or to suggest something, and fixing and improving the service is the only thing we use it for. Who is responsible for this is Yakasista Ltd, the company that runs VillageWatch— not your village’s data controller, who never sees it. Section 13 is where to write.
- Moderation and the audit trail — legal obligation and legitimate interests, Article 6(1)(c) and (f)
- Reviewing reports before publication is what stops personal details reaching a few hundred neighbours. Logging who read an original report is what makes that promise checkable.
Reports frequently describe suspected criminal offences. Personal data about criminal offences has extra protection under Article 10 of the UK GDPR and Schedule 1 of the Data Protection Act 2018. This is precisely why the original wording of a report is restricted to coordinators, audited on every read, and never published — what residents see is the version with the identifying details taken out.
5. Automated processing with AI
When you file a report, the text you wrote — and a still frame from a photo, if you attached one and its faces have already been covered — is sent to Anthropic, the company behind the Claude AI models, and processed on their servers. Claude rewrites the report with identifying details removed, suggests a category and a severity — with one sentence saying why it chose that level — and pulls out a few keywords.
If you speak your report instead of typing it, your voice is turned into text on your own phone or computer, by a speech model that runs in the browser. The recording is never sent to us, to Anthropic or to anyone else, and it is never stored: it is discarded as soon as the text has been produced, and the microphone is switched off the moment you stop. What is sent to Anthropic is the text, exactly as if you had typed it — and it lands in the box first, so you can read and correct it before anything is sent.
- You see the result before anyone else does. The rewrite comes back to your screen for you to read, edit or reject. Nothing is saved until you press publish.
- It is not a decision about you.There is no automated decision-making with legal or similarly significant effects, in the sense of Article 22. The rewrite is shown to you before anything is saved, and nothing is published unless you accept it — the AI's judgement is advice, never the last word.
- Whether a coordinator reads it first is your village's choice.By default every report waits in a moderation queue until a coordinator approves it, and that is what the screens tell you as you file. A village's coordinators can switch that off, in which case reports are published the moment you press publish and you are told so on the screen before you do — except a report the automatic anonymisation could not process, which always waits for a coordinator, because it is in your own words. A village that has no coordinator yet has nobody to read a queue, so it publishes in the same way, under Yakasista Ltd’s authority as section 1 explains, and a report the anonymisation could not process waits until somebody takes the village on. Either way the anonymised text is what other residents see, and your original wording stays restricted to you, your coordinators and moderators.
- If it is unavailable, nothing breaks. Reports filed when the AI cannot be reached use your own wording, and the screen says so — including a warning that they will be published as written if your village has turned review off.
- Anthropic processes this data as a processor on our behalf, under their commercial terms, and does not use it to train their models.
The AI is a filter, not a guarantee. Assume a coordinator will read your original words, and write your report as though the person you are describing might one day read the published version.
7. How long we keep it
- Interest in a village we do not cover — until it launches
- If you asked us to bring VillageWatch to your village, we keep your name, email address and the village you named until that village launches, or until you ask us to remove them — whichever comes first. There is no account behind this and so no screen to delete it from: write to info@yakasista.com, or reply to the confirmation email we sent you.
- Feedback — 12 months
- What you sent through Send feedback, what was sent with it, your email address if you asked for a reply, and your +1s are deleted 12 months after you sent them, by the same overnight job that deletes old photos. Closing your account deletes them straight away.
- Photos and video — 6 months
- Deleted from storage entirely, redacted copies included. A photo is the most identifying thing in a report and the least useful once the incident is old.
- Reports — archived at 12 months
- Archived reports leave the map and the incident list. They are not deleted: the record is kept for the pattern history a village needs to see year-on-year trends.
- Original report wording — deleted at 12 months
- Your original wording is deleted twelve months after you file it, in the same overnight step that archives the report and takes it off the map. That is twelve months from filing however the report got there — if a coordinator archives it sooner, the wording still goes at twelve months and not before. Until then it stays with the report, restricted to your coordinators, and every single read of it is recorded in the audit trail. You do not have to wait: delete the report, or close your account, and it goes immediately, along with the photos. One thing to know — if the rewrite described in section 4 did not run on your report, the published description is your own wording, and that is the report itself rather than a restricted copy of it, so it stays with the archived record.
- Community events — until they are deleted
- Kept until you delete the event, a coordinator takes it down, or you close your account — which deletes every event you have posted. There is no automatic expiry: a past event stays on your village’s list, under “Past events”, until one of those happens.
- Votes on reports — until the report goes
- How you voted is kept while the report is. It goes when you take the vote back, when the report is deleted by the person who filed it, and when you close your own account — in that last case, every vote you have ever cast, on every report.
- Audit records — 24 months
- Kept longer than the reports they describe, because their whole purpose is to show, afterwards, who looked at what.
- Inactive accounts — 24 months
- An account with no sign-in for two years is closed and its personal details removed. Reports already published stay up, detached from the account.
- Accounts you close yourself — immediately
- Closing your own account from Settings does not wait for any of the periods above. Every report you filed is deleted there and then, the photos are removed from storage, and your name, address, phone number and approximate home location are erased from your profile. Your email address is kept, because it is what stops the closed account being signed into again.
8. Your rights
Under the UK GDPR you have the following rights. To use any of them, contact your village’s data controller — your coordinator, the council if one has taken the village on, or Yakasista Ltd if your village has no coordinator yet; section 1 explains which — using the details in section 13. They must respond within one month, and it is free.
- Access
- Ask for a copy of the personal data we hold about you, including your reports in their original wording and the record of who has read them.
- Rectification
- Have inaccurate details corrected. You can edit your own report yourself, in the app, at any point before a coordinator has reviewed it, and add or correct its police reference at any point after.
- Erasure
- Ask for your data to be deleted — and you do not have to ask us. Any report you have filed has a Delete button on its own page, whatever stage it has reached, published included; and Settings has a Delete my account option that does the same to every report you have ever filed and closes the account. Both act immediately. Deleting a report removes its wording, its location and any photos or video, and takes it off the map; the photos are deleted from our storage, not merely hidden. What is left is the reference, the category, how serious it was and the date — a report the village can still count without a word of what you wrote. Audit records cannot be deleted: they are the accountability trail, and a trail that can be erased on request is not one. They record what a coordinator decided about a report, not what the report said.
- Portability
- Receive the data you gave us in a structured, machine-readable format, or have it sent to another controller.
- Objection
- Object to processing carried out under our public task or legitimate interests. Tell us why it affects you, and we will stop unless we can show compelling grounds that override your interests.
- Restriction
- Ask us to hold your data but stop using it, for example while a complaint about its accuracy is being resolved.
- Withdraw consent
- Turn push notifications off in Settings at any time. Withdrawing does not affect anything done before you withdrew.
9. Children and young people
You must be at least 16 to hold a VillageWatchaccount. We do not knowingly create accounts for anyone younger, and we do not ask for anyone's date of birth beyond that confirmation.
Reports frequently mention young people — a group causing a nuisance, a missing teenager, someone seen near a shed. That is legitimate and the service is built for it, with three safeguards:
- The anonymisation pass removes names, schools, and descriptions distinctive enough to identify one particular child.
- Faces are covered before any photo is uploaded, at every setting a village can choose, so a photograph of a child cannot be published even by mistake.
- Coordinators are asked to reject any report that names or clearly identifies a child, and to route safeguarding concerns to the police or to children's services rather than onto a village map.
If you believe a published report identifies a child, contact your coordinator and it will be removed while it is reviewed. If a parent or guardian asks us to remove data about their child, we will do so.
10. How we protect it
- Everything is served over HTTPS, and the browser is instructed never to use anything else.
- Your village is a hard boundary. Every query for reports, residents and alerts is scoped to it, and that scope comes from your session on our servers — never from anything a browser sends.
- Original report wording sits behind a deliberate action that records who read it, rather than being loaded onto a page where a glance leaves no trace.
- Passwords are handled by Supabase Auth and are never stored by us in any form we can read.
- The database enforces access rules of its own, underneath the application, so a bug in one screen cannot expose another village's reports.
If a breach occurs that is likely to risk your rights and freedoms, we will report it to the ICO within 72 hours and tell you directly where the risk is high.
12. Changes to this policy
We will update this page when what we do changes, and the date at the top will change with it. Where a change materially affects you — a new processor, a new purpose, a shorter or longer retention period — we will tell you in the app before it takes effect.
13. Contact and complaints
For anything in this policy, including a request to exercise your rights, contact your village’s data controller. If your coordinator is the controller — the ordinary case — they are who to ask. If your village has no coordinator yet, Yakasista Ltd is the controller and answers your request itself, at the address below. Where no village-specific controller has been named, write to info@yakasista.com or to the address in section 1, and Yakasista Ltd will identify the controller for your village and pass your request to them.
If you are not satisfied with the response, you can complain to the Information Commissioner's Office, the UK's data protection regulator, at ico.org.uk/make-a-complaint or on 0303 123 1113. We would rather you came to us first, but you do not have to.
See also our terms of use, which cover what may and may not be posted.